Our work represents a balancing act. Where we do a lot of commercial work, we try to offset that by collaborating with other creatives and working on personal projects. To us, there’s nothing cooler than friends doing cool things. In mid-2020, a good friend of the company, Crónán Creagh told us about All Kinds, a project he was helping to get off the ground with artist Ais Brady and that he needed a media partner. We were all in.
All Kinds is the curation of creative work that has been made during quarantine. Over 100 artists across a wide range of disciplines have submitted. The initial output will be an art-book publication, an independent website and online exhibition representing each individual artist involved.
As media partners, we are creating a short documentary series digging deeper into the process of some featured artists. This means close collaboration and understanding of the artists’ process so that we can tell their stories in a way that’s true to them.